Learn More
Book Service
Contact or Visit a Salon
Salons by JC LaunchKey
New client lifetime value

What one new client
is actually worth.

We surveyed typical salon customers and asked: “How long have you been with your stylist?” Their average answer was 7 years. Multiply that out and every new client on your book is worth thousands — which makes a small thank-you gift for a referral the easiest investment you’ll ever make. Move the sliders to match your book.

The value builds every visit

One client, at your ticket and visit pace, from the day they sit in your chair to the end of an average tenure.

Revenue this client brings you
Your one-time referral gift

Your numbers

Start from the survey averages, then make them yours.

One client on your book

The 7-year tenure is the average from our survey of typical salon customers. Visits per year are simply 52 weeks ÷ the weeks between visits.

Your referral thank-you gift

Visits per year
5.2

52 weeks ÷ 10 weeks between visits.

Annual income per client
$520

5.2 visits × $100 average ticket, every year they stay.

Your gift is repaid
Visit 1

The very first appointment covers the gift.

Each new client is worth
$3,640
▲ 73× return on a $50 gift

That’s $520 a year — 5.2 visits at $100 — held for 7 years, the average client tenure. Next to that, a $50 thank-you gift is a rounding error. Giving a free blowout or keratin treatment to land a new client is a no-brainer.

Cost of the gift
$50

One free blowout, one time — versus years of visits.

Lifetime value after the gift
$3,590

What one referred client is worth even after you’ve said thank you.

The 3rd-visit rule
3 visits

Once a client comes back a third time, they’re very likely to stay with you for the long term. Get them to three.

Name
Start Growing Your Client Book 

Build Your Own

Professional Referral Program!

Take the next step towards new client referral success

Start Building Your Book

Ready To See Pricing For Studio Rentals?

Three rental types:

  • 6, 12, 24 mo leases - your own salon suite
  • Private salon suite for only 1 to 4 days /wk
  • Booth / chair rental in multi-chair salon

Full-Time Private Studio
6, 12 & 24 month lease terms

Private Full-Time Rental

Booth / Chair rental
any number of days /wk

Private studio for your choice of
1-4 days /wk